Jura invests £100,000 in visitor centre

01 June, 2011

The Isle of Jura Distillery has opened a £100,000 visitor centre.

The centre, on the same site as the former distillery shop, offers visitors “a glimpse into the history and legends of Jura along with an opportunity to savour an authentic taste of single malt from the distillery.”

Designed to replicate a traditional Hebridean bothy, there is a tasting unit which will serve “rare Jura expressions” as well as its core range.

The company said that since 2007, visitor numbers have increased year on year, despite the distillery's remote location. According to Jura's stats, Jura single malt is now the third largest malt in the UK, with year on year growth of 60% across its key markets.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter