Lanson launches champagne education website

11 May, 2011

Lanson International has launched a website to educate trade and consumers about champagne, called L‟Académie de Lanson.

Paul Beavis, managing director of Lanson International UK said the website is a result of three and a half years of research and the level of investment is in “the very high six figures”.

He added: “L‟Académie de Lanson has been launched to inform and engage with all champagne drinkers; from the consumer wishing to explore and understand different styles, to members of the food, drink and hospitality trade who work to stock, serve and recommend a balanced champagne offering, whether it be in an on- or off-premise situation.

“In our eyes, L‟Académie is a continuation of a journey first embarked upon by the Champagne Lanson team in 2008. We identified a notable lack of knowledge about champagne in comparison to still wines and a desire to learn more. Education and information has been a core part of our communication ever since and L‟Académie de Lanson is an extension of this.”

Beavis said Lanson as a brand is “more concerned with taste than with beautiful women draped on cars.”

Visit the website at www.lacademiedelanson.com





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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