I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
The release is in collaboration with distributor Maxxium Travel Retail.
A “high-impact campaign” at Malaga and Alicante airports has been organised for April, to raise consumer awareness of the brand and communicate the slogan “refresh your senses”.
At branded bars, consumers have been invited to “taste the perfect serve” of Larios 12, tonic, lime and orange peel.
According to the brand, the gin undergoes five distillations and is blended with juniper, nutmeg, angelica root, citrus, orange, and orange blossom.
Beam’s director for European travel retail, Gareth Brown said: “Larios is the number one gin brand in travel retail as well as in the domestic market in Spain.
“The promotional campaign in Spain will increase exposure to Larios 12 amongst global travelers by showcasing its great taste profile and also reinforce the brand’s quality credentials.”