Malibu adds Cranberry-Cherry to its range

21 April, 2011

Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.

The Malibu U Choose campaign, which ran during December, saw fans of the drink vote between Citrus, Cranberry-Cherry and Mint flavours on Facebook and via text message.

Cranberry-Cherry received 62% of the vote and now joins the Malibu liqueur portfolio of Coconut, Pineapple, Mango, Passion Fruit, Tropical Banana and Melon.

Malibu Cranberry-Cherry will be available in US retail during May and is priced at $9.99 for 75cl.

Sheila Senhouse, brand manager for Malibu at Pernod Ricard USA said: “We are busy preparing for the launch of Malibu Cranberry-Cherry, a great-tasting new flavour that fits perfectly in our growing family of refreshing and vibrant Malibu flavours.

“Engaging our consumers online and via their mobile devices has proven to be a dynamic and effective way to communicate and interact with them.”






Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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