The contest, which will see pairs of friends from around the world compete at “Bushcamp” in Ireland, will culminate in the brand’s master distiller traveling to the winners’ home country for a party.
As part of the prize the winning ‘friends’ will be given “behind-the-scenes access” to the distillery, £5,000 spending money, luxury penthouse accommodation and a chance to blend their own whisky.
Colum Egan, master distiller of Bushmills said: “Then we’re going to take the distillery on tour …pack up some of the equipment, people and the whiskey ….and bring them to the winners’ home country for the ultimate Bushmills party, where the winners and their friends will be the guests of honour.”
Samantha Reader, Bushmills’ global brand director said: "The campaign, which will be supported by a range of POS materials, will give the trade great opportunities to drive footfall, conversations with consumers and of course sales.”
Eligible countries include Belgium, Czech Republic, Germany, the UK, Netherlands, Netherlands, Northern Ireland, Republic of Ireland, Russia, South Africa and the US.
Egan added: “We’re looking for real friends, with a genuine love for life and wicked sense of humour.”
To enter visit facebook.com/bushmills1608. Entry closes at 11.59pm on April 17.