Grant’s gives sherry and ale whiskies a new finish

04 March, 2011

William Grant & Sons has repackaged its Grant’s Sherry Cask Finish and Ale Cask Finish expressions.

The new bottles, which are part of the brand's Cask Editions range,  will be available in Canada, France and the UK.

The packaging incorporates a “luxury” carton that encases the bottle and a label, which - according to the brand - “helps tell Grant's rich history of stories and craftsmanship”.

An “informative” neck label features details of Grant’s master blender and information on the brand’s cooper and production process.

Kate Athanasi, Grant's global brand director said: "Through the introduction of premium packaging, whisky lovers can discover more about our heritage and the high standards of quality and craftsmanship that makes these blends exceptionally special."





Comment

Christian Davis

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