Chivas receives Westwood styling

22 February, 2011

Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.

The Chivas Regal 18 Year Old by Vivienne Westwood, which was unveiled at London Fashion Week, is a blend of more than 20 single malts and is priced at US$495.

The whisky will be released in limited edition of 2,500 bottles to global markets, and will coincide with Vivienne Westwood’s Autumn/Winter 2011 Red Label show in London.

According to the brand, the bottle is cloaked in Vivienne Westwood’s Union Jack print - first seen in the designer’s Gold Label collection in Paris.

Vivienne Westwood said: “I am English, so it is impossible for me to ignore British culture in my designs. It is really very satisfying to interpret some of my designs into other mediums beyond fashion.”

James Slack, international brand director for Chivas Regal said: “Strong British heritage and luxury craftsmanship serve as the foundation to both Chivas Regal 18 Year Old and Vivienne Westwood.”

The collaboration follows Chivas's partnerships with Alexander McQueen and Christian Lacroix.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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