Chivas Regal launches global ad campaign

11 February, 2011

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

The campaign was introduced in 2008 and is now present in more than 60 markets.

The new commercial is said to highlight “the positive impact the right attitude can have”.

Global brand director for Chivas Regal, James Slack said: “Since the campaign first launched in 2008, we have been inspiring people the world over to Live with Chivalry. The latest instalment will build on this by demonstrating the impact of gentlemanly behaviour, something we want to resonate with our audience.”

Chivas Regal is owned by Chivas Brothers – the scotch whisky and premium gin arm of Pernod Ricard.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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