Ara appoints sales and marketing GM

09 February, 2011

Ara, the Malborough-based New Zealand winery, has appointed Matthew Adams to the role of sales and marketing general manager.

Formerly, head of marketing at Pernod Ricard New Zealand, with responsibility for the Montana, Stoneleigh and Lindauer brands, Matthew has 20 years of experience in the drinks business.

Christine Pears, chief executive of Ara said: “His experience in successfully building premium international brands is second to none following senior roles with Lion Nathan, Southcorp, Maxxium and most recently Pernod Ricard.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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