CUB extends Carlsberg accord

04 January, 2011

Carlton & United Breweries (CUB) and Carlsberg Group have extended their agreement for the distribution of Carlsberg brands in Australia.

The Fosters Group-owned brewing company will sell and market Carlsberg and Carlsberg Elephant brands on a long-term exclusive licence, continuing from an initial agreement struck in 2007.

CUB managing director John Pollaers, said: “This is an early extension of our current contract and recognises the strong performance for the Carlsberg brand which has enjoyed year on year volume growth of 28%.

"We are very pleased with Carlsberg's performance and look forward to continued growth for the brand.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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