Slovakian vodka Goral Master launches

10 December, 2010

Slovakian spirits group Gas Familia has launched premium vodka Goral Master.

To celebrate the vodka’s Slovakian launch, Gas Familia put on a three-day music event – headlined by British artist Craig David – called Goral Big City Live.

Plans are now afoot for an international roll out of Goral Master in 2011, to the Czech Republic, Hungary, Poland and the US.

According to the group, Goral Master will challenge premium brands Absolut and Finlandia in the Slovakian market, while it’s US launch will see it compete with ultra premiums such as Grey Goose, Belvedere and Ketel One.

Gas Familia says that Goral Master’s seven-time charcoal and diamond filtration, and seven distillations deliver an “odorlous, smooth and pure vodka”.

The brand’s primary focus is the on-trade.





Comment

Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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