Beefeater packs a punch in travel retail

06 December, 2010

Limited edition Beefeater Winter gin has made its European travel retail debut in the main World Duty Free store in London Heathrow Terminal 3.

The November launch featured a winter cocktail: Beefeater Winter hot apple gin punch (recipe below).

The edition will only be available throughout the winter months.

Neil Sharp, brand manager, Pernod Ricard Travel Retail Europe, said: “By sampling the festive, winter spiced punch we created additional theatre and stand-out around the promotion that encouraged trial and trade-up. The striking packaging and gift carton make it extremely appealing both to existing Beefeater consumers and to shoppers looking for a special and exclusive Christmas gift.”

Following the launch in Heathrow T3, Beefeater Winter gin will be available throughout World Duty Free stores in the UK.

 

Beefeater Winter Hot Apple Gin Punch

1 part Beefeater Winter gin

3 parts pressed apple juice

Method: pour gin into a cup and add warmed apple juice. Garnish with a cinnamon stick and a grating of nutmeg.





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Joe Bates

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In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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