Jacobís Creek campaign to be aired on Dave

11 October, 2010

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacobís Creek.

The agreement will see the brand feature during peak viewing times on the entertainment channel.

The campaign, which will feature the tagline ĎJacobís Creek sponsors real entertainmentí, is part of a marketing drive by the brand that will also see a repeat of its ĎJacobís Creek True Character campaigní.

Mathew Bird, head of marketing for wines at Pernod Ricard UK, said: ďOur partnership with Dave gives us a real opportunity to bring Jacobís Creek True Character to life by sponsoring a strand of programmes that is an ideal fit with our target consumer.Ē

Bird added: ďThe six-month deal will allow us to showcase multiple ranges, including our Jacobís Creek Classics, new Jacobís Creek Regional Reserves and our Jacobís Creek sparkling portfolio, deepen consumer engagement and enhance the Jacobís Creek True Character platform.Ē


Dominic Roskrow

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