Jacob’s Creek campaign to be aired on Dave

11 October, 2010

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

The agreement will see the brand feature during peak viewing times on the entertainment channel.

The campaign, which will feature the tagline ‘Jacob’s Creek sponsors real entertainment’, is part of a marketing drive by the brand that will also see a repeat of its ‘Jacob’s Creek True Character campaign’.

Mathew Bird, head of marketing for wines at Pernod Ricard UK, said: “Our partnership with Dave gives us a real opportunity to bring Jacob’s Creek True Character to life by sponsoring a strand of programmes that is an ideal fit with our target consumer.”

Bird added: “The six-month deal will allow us to showcase multiple ranges, including our Jacob’s Creek Classics, new Jacob’s Creek Regional Reserves and our Jacob’s Creek sparkling portfolio, deepen consumer engagement and enhance the Jacob’s Creek True Character platform.”





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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