Diageo launches Swedish vodka

11 October, 2010

US: Diageo has launched a Swedish vodka in the US market.

Rökk vodka is described as ‘premium’ and the original brand will be joined by four flavours – raspberry, orange, citrus and apple. The original vodka is 40% abv and the flavoured vodkas are 35% abv. The vodka is produced via a freeze filtration process – the vodka is chilled to “sub zero” temperatures before running through the filtration process.

Adam Rosen, brand director, said: “The launch of Rökk vodka marks a significant addition to Diageo’s offerings providing a compelling premium priced Swedish import in a period when consumers are looking for choice in the import space.”

The new vodkas will be available at grocery, liquor, club and drug stores nationwide.





Comment

David Williams

In the family

Like the Mafia and Royalty, the wine trade sets a great deal of store by the concept of family.

Click for more »

Events

Facebook

Twitter