Diageo launches Swedish vodka

11 October, 2010

US: Diageo has launched a Swedish vodka in the US market.

Rökk vodka is described as ‘premium’ and the original brand will be joined by four flavours – raspberry, orange, citrus and apple. The original vodka is 40% abv and the flavoured vodkas are 35% abv. The vodka is produced via a freeze filtration process – the vodka is chilled to “sub zero” temperatures before running through the filtration process.

Adam Rosen, brand director, said: “The launch of Rökk vodka marks a significant addition to Diageo’s offerings providing a compelling premium priced Swedish import in a period when consumers are looking for choice in the import space.”

The new vodkas will be available at grocery, liquor, club and drug stores nationwide.


The ‘sucker deal’ view of duty free

An article in The New York Times exploring where to find the best duty free bargains in the Americas caught my eye recently.

Click for more »