Skyy targets next generation with ‘sexy’ ads

05 October, 2010

SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.

The spirits company has teamed up with fashion and advertising photographer Raymond Meier to create a print campaign aimed at what it terms “ a new generation of vodka drinkers”.

According to Skyy, the campaign - which debuts this October in US consumer and trade magazines - uses “bold, vibrant imagery” which is “provocative”, “sophisticated” and “alluring”.

The campaign will diversify later this year to include online ads, billboards and wall installations, ahead of a roll out to global markets in 2011.

Andrea Conzonato, chief operating officer and chief marketing officer of Skyy Spirits said: “We have partnered with the always-intriguing photographer Raymond Meier to create a bold new take on Skyy’s alluring persona, filling each ad with striking images that open the mind to a million sexy possibilities, but always lead you back to our world-famous blue bottle.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending Ł15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

Click for more »

Events

Facebook

Twitter