Monarq to distribute Disaronno and Tia Maria

05 October, 2010

Monarq Group is to distribute Tia Maria and Disaronno in the Caribbean domestic and duty free markets.

The deal follows an agreement with Illva Disaronno.

Monarq, which was established in 2006 and currently represents brands that include Heineken, Galliano and Cachaca 51, describes the additions as “world-class brands” that will be “complementary” to the group’s existing portfolio.

Owner of Monarq, Robert De Monchy, said: “Disaronno Originale needs no further introduction in this region, although groundwork can be done at consumer level, while Tia Maria’s Jamaican heritage forms an excellent platform for further expansion in the Caribbean.”

Francesco Leccisi, Americas director for Illva Disaronno, sees the distribution agreement with Monarq as particularly advantageous to Tia Maria, which has only recently been acquired from Pernod Ricard.

He said: “Monarq Group has a proven track record in building brands; this is especially important for Tia Maria which has recently changed ownership.

“Monarq will be our one-stop-shop for the region and we are confident that this new partnership will help us create the long term sustainable value we are looking for at Illva Disaronno.”





Comment

Dominic Roskrow

How gin made the headlines

When I first arrived here I was the whisky man who was making gin as a sideline,” says Daniel Szor, founder and owner of the Cotswolds Distillery, which lies close to Banbury in the no-man’s land between the west, the south and the middle of England.

Click for more »

Events

Facebook

Twitter