Beefeater gin gets ready for winter

13 September, 2010

Chivas Brothers has launched a winter version of its Beefeater gin brand.

Beefeater Winter Edition will be available in 15 “key markets” including US, Spain, UK, Japan and travel retail in a special edition bottle and gift carton for a limited period.

Developed by Beefeater’s master distiller Desmond Payne, Beefeater Winter Edition includes the additional botanicals cinnamon, nutmeg and pine shoots. According to Chivas, Payne added these botanicals, along with extra Seville orange peel to the original Beefeater London Dry recipe.

Brand director for gins at Chivas Brothers Simon Burley said: “As the world’s leading premium gin, we are committed to driving the category forward by introducing innovative new products and different serving suggestions. The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition.”

Payne said:  “I wanted to create a gin that would enhance the traditional Beefeater recipe and complement hot punches and other popular winter cocktails. Beefeater Winter Edition captures the familiar aromas of the season using a balanced combination of botanicals that are synonymous with that particular time of year.”





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Christian Davis

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