Martini goes for Gold with Dolce & Gabbana

09 September, 2010

Bacardi Global Travel Retail has launched a new expression of its Martini vermouth. Martini Gold is a collaboration between Italian designers Dolce & Gabbana and the Martini brand.

The new blend includes saffron from Spain, myrrh from Ethiopia, ginger from India and bergamot from Calabria, Italy.

Dolce & Gabbana designed the packaging, which features a black gift box with the Martini logo and a gold plaque framing the Dolce & Gabbana boutique sign. The bottle is opaque gold.

The product is to retail at €23 in duty free.

Trent Russell, global marketing director, Bacardi Travel Retail Division, said: “The exact composition of the Martini Gold recipe is a secret only know to the artisan who crafted it. The visual campaign and consumer sampling promotion will bring a new level of glamour and sophistication to travel retail, the perfect shop window for exposing this super-premium expression to discerning shoppers.”

Keywords: gold, martini, dolce




Comment

Dominic Roskrow

Rum's time to shine

Who would have thought it? After decades of dabbling on the margins of the fashionable bar trade, rum is enjoying its most successful spell in the limelight since the early ’90s, when spiced rums swept all before them.

Click for more »

Events

Facebook

Twitter