Glenmorangie launches new whisky

26 August, 2010

Glenmorangie has launched a new whisky in its Private Edition range. The Glenmorangie Finealta, pronounced ‘Finalta’, is Scottish Gaelic for ‘elegant’. It is a recreation of Glenmorangie based on a recipe dating back to 1903.

The century-old recipe was uncovered in the distillery’s archives. Dr Bill Lumsden, head of distilling and whisky creation, said: “Glenmorangie decided to recreate this recipe so that we, and whisky connoisseurs, could have a taste of this historic Glenmorangie expression. We followed the recipe meticulously, which included marrying whiskies of different ages and from different cask types. The final result is a whisky of such depth and distinction that we selected it as the second release in Glenmorangie’s exclusive Private Edition.”

Distillery archives show that during the early 1900’s this Glenmorangie dram was served in the American Bar of The Savoy, London, during La Belle Époque and at the height of Art Nouveau, the first modern art movement of the 20th century. The packaging design for Glenmorangie Finealta is inspired by Art Nouveau, which had a style for incorporating elements from nature such as floral and plant motifs into artwork, architecture and home furnishings.

Daniel Baerntuther, manager of the American Bar at The Savoy, said: ‘We are very excited with the creation of Glenmorangie Finealta, which was first enjoyed by The Savoy’s guests at the turn of the 20th century. It is wonderful that the introduction coincides with The Savoy’s reopening on 10.10.10 as this will allow our new guests to also experience this special Glenmorangie expression. In restoring The Savoy, we have been careful to preserve the atmosphere, elegance and unashamedly old-fashioned glamour of the hotel and Glenmorangie Finealta fits perfectly.”

Bottled at a strength of 46% ABV, and non chill-filtered, Glenmorangie Finealta will be made available to global travel retail from early September.





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