Australia: Carlton to continue selling Asahi beer

16 August, 2010

Carlton & United Breweries and Asahi Breweries have extended a long-term exclusive licence for Carlton to sell and market Asahi Super Dry in Australia.

“We have a longstanding relationship with Carlton & United Breweries and we’re delighted it is set to continue”, said Asahi Breweries president and CEO Naoki Izumiya. “We are extremely pleased with Asahi Super Dry’s performance in Australia and are confident Carlton & United Breweries will continue to position the brand for future growth.”

Carlton & United Breweries managing director, John Pollaers added: “Asahi continues to be a leading brand in the Carlton & United Breweries portfolio and we’re delighted to cement our partnership with Asahi.

“We value this extended long term agreement and are proud to have built the Asahi brand into Australia’s favourite Japanese beer.”





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