A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Shane Starkey, Whyte & Mackay UK commercial director said: “VnC Cocktails are a great concept and can really bring ease of serve into homes and bars across the UK. VnC’s range allows us to provide quality cocktails, quick service, good margins for the trade and a taste that is never compromised as they are all made with 100% fresh fruit.”
He continued: “Growth in the ready to drink market is expected to come from pre mixed cocktails and spirits and that growth is expected to double in the next five years. Add to this the increasing consumer demand for fresh and natural sources of food and drink and the VnC brand becomes highly attractive for the UK market.”
Whyte & Mackay will introduce four cocktails – Pacific Mai Tai, Strawberry Daiquiri, Mojito and Margarita ‐ into the UK market in September. All are 13.9% abv.
VnC Cocktails is the brainchild of 42 Below vodka founder Shane McKillen. VnC Cocktails has also announced a new investor and director. Warren Couillault has become a new cornerstone investor.
Couillault said: “I am excited about the prospects of this innovative fast growing company and look forward to being a part of its successful future”.
Couillault has joined the board of directors and will be actively involved in the company helping to drive its global growth strategy.