Gresser was voted in at the general assembly of the CIVA (Comité Interprofessionnel des Vins d’Alsace), which was held in Colmar last month.He succeeds Jean-Nicolas Schaeffer who headed CIVA for the last three years as a representative of the negociant members.
Gresser runs a family estate in Andlau and is a believer in biodynamics which he applies on his 11 hectares. He is also a pioneer of oenotourism, having organised the first visit at the Andlau vineyards in 1982.
The 52-year-old has been involved in Alsace wine organisations since his early 20s, having already been the CIVA president in 2004/2005.
Gresser has clear priorities for his term of office. He plans to make Alsace wine labels easier to read and give ecological issues a higher priority. He is determined to encourage debate within the industry and would like producers, negociants and cooperatives to reflect on their core production to define the range of Alsace wines and to collectively develop the image of the region.
The CIVA says that despite a tough economical environment in 2009, Alsace managed to hold its own, and thanks to a large proportion of direct sales and the boom of Crémant d’Alsace, sales worldwide were only down by 1.2%.Latest export figures from French Customs released for CIVA, for the period of January to May 2010, show a 3.8% increase in volume over the same period in 2009, including a 32.3% increase for UK exports