The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.
The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also Ä9.99† (70cl) and 14.9%ABV.
According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and, †more recently, a shift towards at home drinking.