Diageo launches ready to serve cocktails

05 July, 2010

Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for Ä9.99 (70cl) and will roll out across Spainís off-trade this month. †J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.

According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.

The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also Ä9.99† (70cl) and 14.9%ABV.

According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and, †more recently, a shift towards at home drinking.


The Ďsucker dealí view of duty free

An article in The New York Times exploring where to find the best duty free bargains in the Americas caught my eye recently.

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