Drinks International announces 2010 Millionaires

25 June, 2010

The 2010 Drinks International Millionaires research has been compiled. Based on sales volumes for 2009, this year saw a record number of brands on the list – 162.

The list features 18 new brand entries, nine new companies, and Turkey and Colombia are represented for the first time.

Pernod Ricard remains the company with the highest number of brands in the Millionaires rankings, while United Spirits is increasingly a force to be reckoned with as the spirits market in India continues to forge ahead in all sectors.

Whisky is top of the pops when it comes to the category with the most brands on the list, at 46, but it is tailed closely by vodka, with 43.

To find out which brands top the tables, see the Millionaires supplement with the July issue of Drinks International.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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