Heaven Hill launches pineapple vodka

14 June, 2010

US: Heaven Hill Distilleries has launched the 21st flavour of its Burnett’s flavoured vodka brand.

The new flavour – pineapple - joins blueberry, cherry, citrus, coconut, cranberry, espresso, fruit punch, grape, lime, mango, orange, peach, pink lemonade, pomegranate, raspberry, sour apple, strawberry, sweet tea, vanilla and watermelon.

All of the Burnett’s vodkas are quadruple distilled and triple filtered.

Reid Hafer, senior brand manager, said: “With the addition of pineapple to the flavoured vodka line we are able to expand the brand portfolio without cannibalising existing flavours.”

The new product will be available throughout the US in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof).  The suggested retail price is $9.99 for 750ml.





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Joe Bates

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In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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