Gonzalez Byass introduces limited edition Tio Pepe

09 June, 2010

Gonzalez Byass, the premium table wine and sherry producer, has launched a limited edition Tio Pepe sherry to celebrate the company’s 175th anniversary.

There are only 175 bottles of Tio Pep En Rama, which is lightly filtered, unclarified, Tio Pepe fino sherry, taken from the middle of the cask during spring when the flor from the yeast is at its thickest.

Gonzalez Byass UK managing director, Martin Skelton, told Drinks International that the celebratory 175 bottles are only available to UK customers through the likes of The Wine Society. There will also be allocations to premium outlets such as Harvey Nicholls, Fortnum & Mason and top restaurants, Ibérica and top London Chinese restaurant, Hakkasan.

Skelton intimated that if ‘en rama’ is popular the still family owned and managed company may look to do similar style bottlings in the future.





Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

Click for more »

Events

Facebook

Twitter