Russian Standard Gold rolls out

08 June, 2010

Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.

Russian Standard Gold is a combination of Dmitry Mendeleev’s vodka formula and extracts of Siberian ginseng, or ‘golden root’ in Russian.

The product packaging features an embossed gold foil label.

Roustam Tariko, founder and president of Russian Standard Vodka said: “Russian Standard Gold continues our fine tradition of creating authentic vodkas with remarkable purity.  We are pleased to introduce the gold standard in vodka production.”

Russian Standard Gold is already listed with Heinemann in all major outlets across Europe, CIS and Russia, with Aer Rianta in Moscow and St Petersburg, onboard Nordic ferries and has been promoted in Dubai Duty Free. It will be launched soon with Dufry at Moscow Sheremetyevo C and Domodedovo airports, in Hong Kong with Sky Connection, in Bangkok with King Power and over the next months it will be rolled out in key duty free markets all over the world.

Russian Standard Gold debuted in Russia in 2008, where it is often given as a gift.

Walter Kooijman, commercial director global DF & APAC of Russian Standard Vodka International said “Gifting is an extremely important segment of the duty free and travel retail market. There is a lot of competition in the vodka category but with its excellent quality and luxurious gift box Russian Standard Gold is a unique and worthy contender.”





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