Smooth mover - Diageo unveils new Cîroc ad

07 June, 2010

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

‘Perfectly Smooth’ features Sean “Diddy” Combs and, according to the release, “a surprise, up-and-coming comedian”. Together, the duo will introduce the new red berry and coconut flavours, while showing consumers what ‘smooth’ means during a tongue-in-cheek battle of wills.

Directed by Grammy and Cannes award-winning Dave Meyers, the campaign will feature a 30-second on-air “teaser” spot to promote a three-minute short film that will be online at www.ciroc.com.

Combs said: “Adding a twist of humor helps us communicate our key brand messages in a fun, entertaining way.”





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Joe Bates

Why duty free must do better

It’s one of the worst PR disasters to have hit the duty free industry in the almost two decades i’ve been covering the business.

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