The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.
The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.
Neil Barker, UK commercial director for Foster’s EMEA said: “We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period.”
Wolf Blass sparkling brut is a blend of Pinot Noir (61%) and Chardonnay (39%), and Wolf Blass sparkling rosé is a blend of Pinot Noir (53%), Chardonnay (43%), Shiraz (3%) and Pinot Meunier (1%). Both wines are vintage releases and are brut in style with less than 12 g/l of sugar.
If you’re going to LIWF, you can try the new wine at the Foster’s stand (L42).