Foster's to launch sparkling rosé

06 May, 2010

Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.

The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.

The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.

Neil Barker, UK commercial director for Foster’s EMEA said: “We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period.”

Wolf Blass sparkling brut is a blend of Pinot Noir (61%) and Chardonnay (39%), and Wolf Blass sparkling rosé is a blend of Pinot Noir (53%), Chardonnay (43%), Shiraz (3%) and Pinot Meunier (1%).  Both wines are vintage releases and are brut in style with less than 12 g/l of sugar.

If you’re going to LIWF, you can try the new wine at the Foster’s stand (L42).





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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