Finlandia vodka to launch charity water bottles

22 April, 2010

In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi.

He said: "As a Finnish artist and proud of my heritage, it was a pleasure to partner with Finlandia on this project to benefit so many great environmental charities.

"I hope my designs bring color and fantasy to Finlandia and glamorize the nature and the wildlife of Finland."

Each design represents one of Finlandia vodka's core elements: the midnight sun, nature, six-row barley and glacial spring water. The one-litre water bottles will sell for $28 US and Finlandia will divide all profits among four global environmental projects selected to promote sustainability.

Jennie Meador, global associate creative director for Finlandia Vodka said: "The Finlandia brand is honored to offer these unique water bottles with designs from Klaus Haapaniemi, a truly brilliant artist.

"His designs have brought our brand stories to life. And, with proceeds going to such great charities, this program really respects the nature of the Finnish spirit of sustainable living. As a Finnish brand, we strive to be in harmony with nature and the money raised will help provide for some tremendous projects around the globe."

These limited edition Finlandia water bottles will be available on May 3 for purchase at www.finlandiawaterbottle.com.





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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