SABMiller talks to women about alcohol

20 April, 2010

As part of its ‘Open the Facts’ campaign, SABMiller is encouraging women to make informed choices about drinking.

SABMiller’s website, TalkingAlcohol.com, talks frankly about women and alcohol, and provides information on serious topics such as alcohol and cancer, to handy advice for a safe night out.

TalkingAlcohol.com also dispels myths related to alcohol, beauty and diet, and helps mothers decide how to discuss alcohol with their children.

Kristin Wolfe, head of alcohol policy said: “Whilst the majority of the risks and benefits of alcohol consumption relate to women and men alike, women's bodies react to alcohol differently than men's. It is important that women have access to information on alcohol that addresses their needs.

“The new section on alcohol and women is complemented by an interview with Dr Neugut, Professor of Columbia University who talks about links between alcohol and cancer, including breast cancer.”





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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