Campari revamps Cinzano

31 March, 2010

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.

The labels have been designed to be clean and fresh, while clearly communicating each of the three variants of Cinzano Bianco, Cinzano Extra Dry, and Cinzano Rosso.

The new packaging will arrive in UK stores from mid April to June.

Tina Martin, marketing manager for Cinzano, said: “The trend to classic cocktails, in which vermouth is a key ingredient, has revived the fortunes of the vermouth sector recently and the new designs will enhance Cinzano’s shelf appeal and value perception.”





Comment

Dominic Roskrow

The serious business of bourbon

This is most odd. I’m standing with two American gentlemen in the corner of a very swish steak bar staring at a surreal painting of what we’re being told is a ship exploding as it sails towards a lighthouse. I think.

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