Russian Standard Gold launches in the UK

29 March, 2010

Russian Standard is to launch its luxury Russian Standard Gold into the UK market.

The £20 vodka is said to have a ‘host of subtle sweet notes’.

Jo Birkitt, UK Brand Manager for Russian Standard Vodka said: “We are delighted to be extending the Russian Standard Vodka range in the UK. Russian Standard Gold is truly unique vodka; the smooth texture and vanilla hues make it an ideal choice for discerning vodka drinkers who are looking for something very special to drink at home.

“Our consumers also tell us that they have been looking for an exceptional vodka that can be given as a gift, so in response to this Russian Standard Gold is available in a premium gift box that not only conveys the specialness of the vodka inside but also makes this vodka the perfect gift for all occasions.”





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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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