Highland Park launches four new whiskies

18 March, 2010

Highland Park has released four new whiskies exclusive to global travel retail.

The Vintage Editions range consists initially of four Highland Park single malt whiskies distilled in 1998, 1994, 1990 and 1973.

Max McFarlane, whisky maker, said: “The starting point for this range was to look into our maturing stocks to find sherry seasoned casks which would showcase different dimensions of the classic Highland Park profile of honey sweetness and aromatic peat. I am delighted to have identified specific vintage years with exceptional casks.”

The differences between the expressions lie in the extent to which first-fill or refill European and American Sherry oak casks have been used. The 1998 and the 1990 Vintages emphasise the smokier notes whilst the 1994 and the 1973 highlight the sweeter characteristics.

Jason Craig, global controller of Highland Park, said: “Global travel retail has been nothing short of phenomenal for us with 88% growth over the last five years; I am confident this stunning new range will allow us to maintain our dynamic performance in this channel and maintain our position as the world’s most respected single malt.”

The packaging draws on Orkney’s Norse heritage; the design on the front of the oak box takes the form of the complex woodcarvings in the characteristic ‘gripping beast’ style seen on the Oseberg ship.

The duty free recommended retail prices are: 1998 Vintage €46 (1l), 1994 Vintage €65 (70cl), 1990 Vintage €99 (70cl) and 1973 Vintage €750 (70cl). The range will be available from April/May 2010.





Comment

Christian Davis

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