Australia: Beelgara moves into Europe

18 March, 2010

Australia: Wine exporter Beelgara has appointed Jaap Sonnemans as its new European market manager.

Sonnemans joins Beelgara after spending 18 months as global brand manager for Lisa McGuigan’s Tempus Two Winery.  He has experience in sales and marketing in the European Wine market, having worked for BRL Hardy in The Netherlands (2001–2003) and then Hardy’s importer and distributor, Groupe LFE (2003-2008), as marketing manager.

Sonnemans’ mission is “to bring Beelgara’s brands to Europe and find the right distribution partners to grow the business based on a clear channel strategy and with the right support.”

J Sonnemans has just returned from the winery where he spent some time assisting with the 2010 vintage.





Comment

Christian Davis

Drinking Danishly

So, Danish brewer is spending Ł15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.

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