UK: Bacardi Brown-Forman rolls out Gentleman Jack

14 August, 2009

UK: Bacardi Brown-Forman’s Jack Daniel’s is to launch a new whisky in the UK market. Gentleman Jack Rare Tennessee Whiskey, (70cl, 40% ABV) will join Jack Daniel’s Old No.7 and Jack Daniel’s Single Barrel.

The drink will be available in the on-trade and at a select number of retail outlets.

According to Jack Daniel’s, Gentleman Jack is the only whiskey in the world that is charcoal mellowed twice, once before maturation and again after.

Susie Modhawadia, Jack Daniel’s brand manger, said: “We are extremely proud of Jack Daniel’s and therefore delighted to be launching Gentleman Jack in the UK market. With its unique bottle highlighting the smooth amber whiskey and subsequent smooth taste, we’re excited to be releasing Gentleman Jack to our consumers who like to try new things and enjoy fantastic tasting cocktails.”