The Drinks International Challenge Series comprise of a vibrant mix of five different competitions which celebrate innovation and excellence within the global drinks industry.
The series offers drinks producers an objective, credible and highly competitive platform by which they can benchmark their brands, designs, campaigns and initiatives and gain recognition for their quality.
Our challenge series is home to over thirty independent industry experts, who assess entries through rigorous blind tastings and discussion judging days. Our panel of international judges consist of the most respected leaders in the business and include mixologists, bar managers, drinks buyers, design experts, marketing professionals and journalists.
Medals and trophies will be awarded to the winners in each challenge, with the results published in Drinks International magazine and online at drinksint.com.
Photos from our judging day courtesy of www.grantpritchard.co.uk
Designed to offer a highly credible and competitive platform, the series comprises:
- The Cocktail Challenge
- The Pre-Mixed Drinks Challenge
- The Drinks Tourism Challenge
- The Wine Design Challenge
- The Drinks Marketing Challenge
Download the Entry Brochure here for more details.