Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Angel Brown caught up with co-creator of the Smoky Signature Mixer, Max Venning. 

In May this year The Coca-Cola Company launched a range of mixers for Europe – Coca-Cola Signature Mixers, created by five leading bartenders and specifically designed to be mixed with dark spirits. 

It’s time drinks producers woke up to the benefits of good packaging design, says Philip Duff

It must be a bit of blow for Moët-Hennessy to lose their highest profile head winemaker, Dominique Demarville so soon after the retirement of the experienced Richard Geoffroy at Dom Pérignon.

John Downe MW on how the non-drinking generations are shaping a lower-alcohol industry

There’s a huge trend in the drinks world right now: people are drinking less - and brands are investing and innovating to serve this market, Dan Hooper, co-founder at YesMore explores.

When you get an invitation to be part of the “first ever whisky tasting in a decommissioned nuclear reactor, under the city of Stockholm”, it does make you sit up and take notice.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.

The Balvenie recently launched its new range of single malts called Stories, Ian Buxton explores the latest expressions.

When cocktail royalty such as Alex Kratena and Monica Berg start adopting a particular serve approach, chances are it’s going to be big. Shay waterworth reports

Pre-mixed cocktails are rapidly shucking off the stigma that linked them with the sugary confections of yesteryear. Angel Brown reports

I had 720 bottles I had to sell in order to pay my rent, which was due in three weeks. I didn’t have another job so I just had to get out there and start knocking on doors.”

China’s love of a fiery grain liquor made Kweichow Moutai Co the world’s most valuable alcohol distiller, and the company’s approach has been to milk that demand for all its worth.

There’s more to liqueurs than meets the eye. Philip Duff ventures into a world beyond cocktails for these sugary – and not so sugary – drinks.

As the chinese new year begins, Shay Waterworth assesses the state of a spirits market that’s opening up to western companies

Denny Potter gives Shay Waterworth the lowdown on how he finally got his dream job as master distiller at Maker’s Mark

Philip Duff considers the difficulties of funding a new business in the world of hospitality

The 2018 grape harvest in germany will go down in history as a truly outstanding vintage. Christian davis reports amid the euphoria

Cava has suffered with a perception problem in the shadow of champagne and prosecco, but that could be about to change, finds Chris Wilson

Reporting from the World Bulk Wine Exhibition, Shay Waterworth found an innovative and informative global community

Aperitivo bitters have seen a surge in popularity in recent years. Philip Duff examines the factors that have led to this rejuvenation

Is the chinese dragon acquiring a taste for wine? Christian Davis reports from Prowine China, Shanghai

The booming bar scene in China is growing at a breathtaking pace and former bartender and now Asian businessman Christopher Lowder, talked to Shay Waterworth about the future of the industry.

Alexandre Ricard, the chief executive officer of Pernod Ricard SA, has little room for maneuver, says Bloomberg reporters Thomas Buckley and Scott Deveau.

Like all Mediterranean countries, Turkey boasts its own anise-flavoured spirit. But raki is about more than just the drink, finds Clinton Cawood

Forward thinking and decisive, Dr Anne Brock is the latest recruit to the gin industry’s family of master distillers. Shay Waterworth meets the woman with Bombay Sapphire in her charge

Premium mixers are becoming more important in both the on and off-trade as they appeal to consumers drinking less alcohol. Tracy West reports

Diageo and Pernod Ricard are some of the biggest beverage companies in the world. But now there is a new player positioning itself for serious international growth. Shay Waterworth flew to Romania to pay them a visit.

For producers of Indian single malt whisky, 2018 was a year of consolidation. and, argues Dominic Roskrow, potentially the calm before the storm

Cream liqueurs need to steer away from just Christmas and towards younger consumers. Jaq Bayles reports

The good news – the crisis over drought seems to have receded after recent rains. the bad news – vines are being grubbed up as farmers are finding grape-producing unprofitable and switching to other crops. Christian Davis reports from the event

Some of the shine may have come off Chianti since its 1980s heyday, but producers are showing they're determined to put it back on the map, finds Chris Wilson

The quality of Spanish brandy is every bit as good as cognac and armagnac, but how does it come out of the French shadow? Christian Davis ruminates

Chivas bros’ master distiller Alan Winchester received the International Spirits Challenge prestigious lifetime achievement award in 2018. Christian Davis meets him

Here is the pick of the launches from last month, as featured in Drinks International magazine November edition.

Tom Harvey, new client director at YesMore explains the dangers surrounding marketing on Instagram for alcohol brands and offers some sollutions to these issues.

Port is one of the great wine styles and it is a case of keeping it on course these days. Christian Davis reports

Vermouth has made a sudden and impactful mark on the drinks scene in a very short space of time. Philip Duff looks at the reasons behind the meteoric rise of this aromatised, fortified wine

Pioneer whiskey makers are attempting to forge a new identity for their American whiskey single malts. Shay Waterworth finds out how.

After a downturn in sales following anti-corruption moves in China, shifting market demands are seeing cognac’s fortunes return. Shay Waterworth reports

Premiumisation is the buzzword when it comes to attracting consumers in holiday mode. Clinton Cawood looks at how brands are working to appeal in this sector

Global travel retail remains an important sector for champagne to showcase its innovation. Giles Fallowfield reports

Jamie Goode explains the science behind the way aircraft passengers experience scent and flavour

As consumers demand more from their cocktails, Clinton Cawood sees doors opening for liqueurs to make their mark on drinkers’ palates

Here is the pick of the launches from last month, as featured in Drinks International magazine October edition.

Abe Salt is the new CEO of New Zealand’s ‘most admired wine brand’, Villa Maria, following in the considerable footsteps of founder Sir George Fistonich. Christian Davis sizes him up

As the current consumer trends are moulding around smaller, craft brands around the world, Steve Hastings, planning partner at creative agency isobel asks whether the glass is half full or half empty for big brands.

Sherry is failing to fire consumers’ imaginations as a solo serve. but, says John Downes, it could have a better future thanks to cocktails

While it might be facing stiff competition from fellow agave-based spirit mezcal, there are still areas of excitement that keep tequila in the limelight, reports Clinton Cawood