Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pre-Mixed Challenge 2017

16 September, 2016

 

Pre-mixed drinks

21 December, 2012

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

The Pre-Mixed Drinks Challenge Awards have been announced.

Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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