Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pre-Mixed Challenge 2017

16 September, 2016

 

Pre-mixed drinks

21 December, 2012

Consumers are starting to really embrace the convenience of a pre-mixed drink in a portable format. Hamish Smith reports

Toorank Distilleries, owners of Sloane’s Dry Gin, has launched a trinity of rum styles under the brand name Rebellion to the UK, Holland, Poland, Spain, France and Turkey.  

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

The Pre-Mixed Drinks Challenge Awards have been announced.

Comment

Joe Bates

A mixed bag looking ahead

There is a refreshing sense of optimism surrounding the travel retail business which I haven’t seen for quite a few years.

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