English cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer.

Accolade Wines has announced that its recently acquired Mud House New Zeland wine brand is the official sponsor of the 2017 British and Irish Lions tour of New Zealand.

William Grant & Sons has announced that it is the official spirits & champagne tournament provider to the Rugby World Cup 2015 which starts in September.

The Famous Grouse, the major scotch whisky blend has announced its continued sponsorship of Scottish Rugby with a new three year sponsorship package as the ‘Official Spirit of Scottish Rugby’.

Irish rugby star, Jamie Heaslip, has become brand ambassador in Ireland for South African wine brand, FirstCape.

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.

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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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