Old Forester bourbon has rebranded its 86 proof expression to ‘reflect a more authentic and premium look’ for the American whiskey.

Irish minister for agriculture, food and marine Simon Coveney will launch the Irish Whiskey Association’s ‘Vision for Irish Whiskey’ at an event this evening (May 12) in the Old Jameson Distillery, in Dublin.

Owsley Brown Frazier, the great-grandson of the distiller who founded Brown-Forman Corp and former vice chairman of Brown-Forman Corporation died yesterday (August 16) after a long illness. He was 77 years old.

Brown-Forman has reported double-digit half-year net sales growth after a strong performance from its Jack Daniel's brand. 

Owsley Brown II, former chairman and CEO of Brown-Forman has died after a brief illness. He was 69 years old.

Brown-Forman Duty Free has made four senior-level appointments, effective immediately.

J Wray & Nephew has appointed Brown-Forman as the exclusive distributor of Appleton Jamaica Rum brands in Mexico.

Brown-Forman has acquired the Maximus vodka brand from Altia. Terms of the transaction were not disclosed.

Brown-Forman Duty Free has announced the appointments  of Pierre-Hubert Plessis, Susanna Leslie and Hannah Lyons, effective immediately.

Brown-Forman has announced that its board of directors has authorised the repurchase of up to $250 million of its outstanding Class A and Class B common shares until November 30, 2011, subject to market and other conditions.

Brown-Forman has sold its Fetzer wine business to Concha y Toro for US$238 million. The transaction is expected to close in April 2011.

Brown-Forman has launched Canadian 'maple wood' whisky, Collingwood, in four US states.

Brown-Forman has appointed Michael McShane as managing director for Asia Pacific, effective February 1, 2011.  McShane succeeds Stuart Beck who is to retire from the company in May 2011.  McShane will be based in Hong Kong.

Brown-Forman, the major US drinks company, has announced a strategic review with a view to offloading its Californina-based wine assets.

Old Forester has released the 2010 expression of its vintage-dated “Birthday Bourbon”. The drink was released in honour of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester. First launched eight years ago to commemorate Brown’s Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition bourbon which is released annually.

Bacardi and Brown-Forman have mutually agreed on distribution arrangements in Europe.


David Williams

Vineyard vs winemaking

What is the most important component of a wine brand? What makes it what it is, or, put another way, what can it not do without?

Click for more »