Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.

The Patrón Perfectionist’s Cocktail Competition has returned for 2016, and has gone international.

Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.

Rising to the Challenge

16 March, 2016

Joe Bates confronts some challenges facing the Americas duty free business ahead of the annual Iaddfs show.

Prickly subject

19 October, 2015

Fears of an agave shortage seem to be having no effect on tequila production as new markets open up and premium products find favour. Holly Motion reports

JB y Cia SA, the family-owned owner of Jose Cuervo tequila, plans to sell bonds to help pay for the acquisition of Northern Irish whiskey producer Bushmills, according to reports.

Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.

Agave shortage doesn't just mean higher priced tequila. DI's guest writer Dale Sklar, tells us how the black market for agave is back and how the 'Coyotes' are once again prospering. 

Nicci Stringfellow has been appointed brand ambassador for Brown-Forman's Casa Herradura tequila in the UK.

SWA to visit Mexico

30 May, 2014

Senior representatives of the Scotch Whisky Association (SWA) are visiting Mexico next week (June 4-7) to promote the industry and to sign an agreement with the regulatory body for tequila.

Former British TV star Cleo Rocos has rolled out AquaRiva tequila to the US following its launch in the UK in 2012.

Three Amigos

26 March, 2014

Some new faces have appeared on the Jalisco horizon but is Tequila Town big enough for all of them? Hamish Smith takes a wander over yonder

on 18 February, 2014

The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.

on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Diageo has added to its US tequila portfolio with the acquisition of 100% blue agave tequila Peligroso from the Californian Peligroso Spirits Company.

Tequila and Mescal have a poor image and there is a lack of understanding, according to a Mexican government body.

In the latest of our World's 50 Best Bars spin-off features, we delve into the world's best tequila bars. 

The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.

Patrón Spirits has announced that Dave Wilson is its president of its new international operations and global COO, effective June 10.

Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

Tequila

29 October, 2012

Popularity comes with a price for the agave plant. Lucy Britner puts tequila under the microscope

Patrón the ultra-premium tequila will soon be available at Tokyo Narita, and other major airports in Asia, Europe, the Middle East and South America

Review: Bar Convent Berlin

12 October, 2012

Bar Convent Berlin attracted 5,700 visitors this year, a 20% increase on 2011.

US: Olmeca tequila rolls out

01 October, 2012

Pernod Ricard USA is rolling out the distribution of its Olmeca Altos tequila brand.

Tequila cocktails

30 July, 2012

Lucy Britner on livening up tequila

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Pernod Ricard has appointed bartender and 'tequila expert' Matthias Lataille as UK ambassador for Olmeca Altos.

Mexico´s Tequila Regulatory Council (TRC) is working to step up operatives to curb a rising trade of fake and "toxic" blends after consumer watchdog Profeco this week announced 40% of the country’s alcohol is sold in an "adulterated" state.

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.

Carlos Santana has become joint owner of Casa Noble tequila in Mexico.

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.

Brand marketer, The Paddington Corporation, has announced a joint venture with 3 Amigos Tequila to market its range globally.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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