Anheuser-Busch InBev will export African beer brands with ‘huge potential’ to its global market.

AB InBev UK, the UK trading subsidiary of Anheuser-Busch InBev, has announced a three-year, global partnership between its Budweiser brand and Tomorrowland, one of the largest international electronic music festivals in the world.

Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands. 

Budweiser, the American beer brand, has unveiled its ‘Rise As One’ global advertising campaign for the forthcoming FIFA World Cup in Brazil.

AB Inbev has announced that the first half of 2013 has seen its revenue grow 2.7%, despite volumes falling by 2.6% (compared with H1 2012).

AB InBev has successfully completed its buy-out of Mexican brewer Grupo Modelo in a transaction valued at USD$20.1bn

Reports from the US say that Anheuser-Busch, the biggest brewer in the US and part of A-B InBev, the world’s largest brewer, is being sued for watering down its Budweiser, Michelob and other brands.

An EU court has dismissed Budweiser Budvar’s challenge against AB Inbev's use of the term ‘Bud’  in the latest round of the decades-long trademark saga.

Budweiser and Stella brewer A-B InBev is to acquire the remaining stake in Corona Extra brewer Grupo Modelo for US$20.1 billion ( MXN 278.6 billion).

Czech brewery Budweiser Budvar has announced record levels of exports amid volume growth of 5.5% and net profit increases of 9.2%.

Budweiser has revamped its cans in the UK, with a red 'bowtie' sitting behind the Budweiser logo on the new-look version.

UK: AB InBev and Budějovický Budvar can continue to use the Budweiser name simultaneously.

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

AB InBev’s buoyant Asia-Pacific and Latin America markets have offset negative growth in North America and Europe, to spur overall revenue growth.

Comment

Dominic Roskrow

Three gins that are a real gas

A few years ago, just after the british government had deregulated the gas industry, I spoke to a marketing director tasked with targeting pubs and clubs.

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