The explosion in popularity of single malt whisky around the world has led to a boom in its price points, but now its American cousin, bourbon is beginning to capitalise in the UK and other parts of Europe.

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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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