Jameson Irish Whiskey has been unveiled as an official partner of the English Football League (EFL) ahead of the 2023/24 season. 

Probably of all the leagues in the Annual Brands Report, a place in the Bartenders’ Choice list is the most sought-after among brands.

Aviation American Gin has launched a limited-edition Wrexham AFC bottle to celebrate the takeover of the National League club by Ryan Reynolds and Rob McElhenney.

Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.

Brands Report: World Whisky

05 January, 2018

With Irish Whiskey stripped out, other countries get a chance to shine. Hamish Smith does the maths

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

New World brands continue to dominate the global wine sector and now constitute 13 of the top 15 wine brands, according to a recent study.

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La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

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