There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Patrón COO and Discus president John McDonnell has told Drinks International that work continues to reverse the Chinese ban on some tequilas.

Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.

Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.

Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.

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David Williams

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