Diageo has launched its World Class Bartender of the Year Competition, kicking off with a nationwide roadshow.

Jamie Jones of The Social Company has been named Diageo Reserve GB’s World Class Bartender of the Year 2017 following a two-day final held at The Mondrian, London.

Aidan Bowie, Diageo Reserve’s GB World Class Bartender of the Year 2016, has partnered with Llama Inn in Williamsburg, NYC to open a World Class pop up bar on August 3.

Diageo Reserve has announced that its ‘World Class’ mixology competition will be held in the UK from 28 July to 1 August.

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Joe Bates

Turning travellers into shoppers

In Cannes last month as I dashed around from stand to stand and from interview to interview amid a whirl of product launches and cocktail parties, I heard one question asked over and over again.

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