Leaders of the Chinese baijiu market: Moutai, Wuliangye, and Yanghe are the world’s most valuable spirits brands, according to the latest report by Brand Finance, an independent brand valuation and strategy consultancy.

Baijiu: Dark Matter

18 October, 2013

Baijiu is the world’s biggest spirit with the world’s biggest consumer base. It is already international but can it broaden its appeal to western palates? Hamish Smith reports

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Dominic Roskrow

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