Zoe Brown, head of account management at BD Network explores how drinks brands are extending summer momentum through to winter as we head towards the festive season.

Annual cider sales have exceeded the £1bn threshold for the first time since 2014 due to good weather in Britain at the start of its summer.

Heineken has announced it will take the US distribution of its global-leading cider brand, Strongbow, in-house from next year.

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David Williams

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